Lara is a passionate international B2B Partnership Leader, with a strong payments background. She has held roles in areas as diverse as ecommerce, global sports partnership marketing, acquiring and regulatory compliance. Lara is a natural disruptor and has a track record of successfully launching programmes and initiatives across multiple markets, overcoming cultural barriers and forging meaningful mutually beneficial business partnerships.

Lara career started at Visa Europe, where she worked her way up to senior management positions. Used to working at senior level with retail banks, UK and European merchants, marketing and sponsorship agencies, sports governing bodies, security and cyber consultancies, public sector and associations throughout Europe and the UK.

Lara shaped, launched and worked through the stakeholder engagement programme that led major European brands to adopt payment data security standards throughout Europe. Acting as a company spoke person and a regular guest on the conferences circuit across Europe. Solid team management experience, both of in-house teams and external agencies. Passionate about mentoring and developing people.

During her career break, Lara acted as an independent consultant and mentor, supporting clients in various industries with stakeholder engagement, strategic partnership development, multi-cultural negotiation, event management and activation, destination marketing, product development.